White Label Cosmetics

White Label Cosmetics Ltd is a family-run manufacturer based in the North West of England, helping businesses of all shapes and sizes bring their own tanning products to life.

From start-ups and influencers to salons, retailers and established brands, the team takes care of the whole process under one roof. Product development, design, manufacturing, compliance and labelling are all handled in-house, making it much easier for customers to go from an idea to a finished tanning range without having to juggle multiple suppliers. And in an industry where appearances are important, the website needed to look the part too.

White Label Cosmetics works in a highly visual, beauty-led space, so a typical manufacturing website full of technical information and corporate styling was never going to cut it. The new site needed to feel polished, modern and premium from the moment someone landed on it, reflecting both the quality of the products and the ambition of the brands its customers are looking to build.

The trick was getting that premium feel without making the website seem intimidating. White Label Cosmetics works with everyone from first-time founders with a new idea to established businesses adding to their existing range, so there can be quite a lot to explain.

We wanted visitors to come away feeling informed rather than overwhelmed. The site needed to make it immediately clear what White Label Cosmetics offers, who it works with and what happens next, all while looking completely at home in the beauty industry.

To achieve that, we created a clean, contemporary design inspired by modern beauty brands. Elegant serif typography gives the site a more luxurious feel, paired with a crisp sans-serif font that keeps longer sections clear and easy to read. Plenty of space and clearly defined sections help break up the information, so even the more detailed pages never feel too heavy.

We also added more movement and personality to the homepage through video. As visitors scroll, the movement of the woman featured in the footage responds with the page, bringing some extra energy to the experience. It also gives the products a chance to do some of the talking, showing the sheen and finish that tanning products can bring to the skin rather than relying on words alone.

The same straightforward approach runs throughout the rest of the website. Visitors can quickly see who White Label Cosmetics works with, explore the tanning products available and get a clear picture of how the whole process works, from choosing a product and creating the branding right through to production and delivery.

The finished site feels polished enough to sit comfortably alongside the beauty brands White Label Cosmetics helps create, while keeping the process itself simple, friendly and approachable.

For customers with a bright idea for their own tanning range, the new website makes the next step feel a whole lot less daunting – and gives White Label Cosmetics an online presence that’s positively glowing!