TNR Outdoors is a North Wales-based outdoor adventure company offering activities such as kayaking, gorge walking and white-water rafting, as well as indoor activities like axe throwing, air rifling and archery. The team wanted a new website that reflected the excitement that TNR Outdoors offers to all who walk through its doors.
We took TNR’s “Find your Wild Side” message to heart when designing the website. From the bold reds and bright yellows to the font choices, we’ve made sure that the site resonates with the adventurers and thrill-seekers. Main design elements that are uniform on the site include the boldly shaped images with thick drop-shadows that we also use for the buttons and main headings, in order to better build brand-recognition. This website is incredibly visual, with images dotted all around to show off the activities on offer.
As the visuals are very bold, we decided to tone the animations down, so as not to distract from the main message. Pages like the dedicated activities pages don’t feature complex animations, to make it easier to find the relevant information, while pages like the homepage or the indoor/outdoor pages use subtle animations, to draw attention to activities as users scroll down the page.
The written content on the site functions to complement the excitement of the design, while giving users valuable information about the company, the activities on offer and how to book.
TNR Outdoors now has a visually appealing website that is easy to navigate, and reflects the company’s intended brand image excellently.