Lumos Business Finance, a newly established company, approached Engage Web to develop a strong digital presence that reflects their commitment to supporting business growth in the UK. Our brief involved comprehensive branding services, including logo design, web design and development, branding guidelines, social media graphics, business card design, and Mailchimp integration.
Lumos Business Finance aimed to create a vibrant and professional online brand that would resonate with their target audience.
Our Solution
- Logo Design
We designed a distinctive logo that embodies the essence of Lumos Business Finance. The logo features a modern and clean design, symbolising clarity and illumination, aligning perfectly with their mission to illuminate business growth.
- Web Design
The website design incorporates a sleek layout with a focus on user experience. Notable features include:
- Hero Section Animation: A lamp flashing animation in the hero section draws inspiration from the logo’s design, creating an immediate visual connection.
- Illumination Hover Effects: Interactive hover effects on buttons and links enhance user engagement, making navigation intuitive and enjoyable.
- Branding Guidelines
We developed detailed branding guidelines to ensure consistency across all platforms. This included colour palettes, typography, and usage rules for the logo and graphics.
- Social Media Graphics
Engage Web created a suite of social media graphics that align with Lumos’s branding, ensuring a cohesive presence across various channels.
- Business Card Design
The business cards were designed to mirror the website’s aesthetics, providing a professional touch that leaves a lasting impression.
- Mailchimp Integration
We integrated Mailchimp to facilitate effective email marketing campaigns, allowing Lumos to connect with clients and share updates seamlessly.
Conclusion
Since launching the new website and branding, Lumos Business Finance has successfully established its presence in the competitive finance sector. The website’s engaging design and functionality have led to increased user interaction and positive feedback from clients.
The collaboration with Lumos Business Finance exemplifies how strategic web design and branding can significantly impact a new company’s market entry. By providing a comprehensive suite of services, we’ve been able to help Lumos not only to create a visually appealing brand but also to lay a strong foundation for future growth and customer engagement.
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