FiveRivers Consulting, a company offering expert human resources services for business both big and small, came looking for a new website that clearly and tastefully displayed its services to its audience base.
Therefore, our web designers took a strategic, user-centric approach to the website redesign.
The colour palette was enhanced with a new typography choice to create a bright and enticing visual aesthetic for the website.
We restructured the site’s navigation to showcase Five Rivers’s core services, case studies and resources. This included creating intuitive pathways for users to learn about the company’s capabilities and how they can assist businesses with their HR needs.
The website was built using a mobile-first, responsive design approach to ensure an optimal user experience across all devices and screen sizes. This included designing custom layouts, interactive elements, and micro-interactions that adapt seamlessly to different viewports.
In terms of written content, this was crafted to target FiveRivers’s main services to their intended target audiences. It was important for the audiences to not only properly understand what the services were, but how they would benefit different kinds of business owners.
The call to actions we placed throughout the website encourage users to book a meeting and get in touch. Furthermore, the website was integrated with MailChimp to build a marketing list for newsletters.
The final result is a website that is easy on the eye, clearly represents FiveRivers’s values and built to drive new business.
- What are the nuts and bolts of digital marketing? - September 10, 2020
- What is Google RankBrain and how do you use it? - September 9, 2020
- Three dos (and three don’ts) of writing great content - September 4, 2020
