
How to show up authentically in AI answers
Large language models (LLMs) like ChatGPT, Gemini and Perplexity are fast becoming the

Large language models (LLMs) like ChatGPT, Gemini and Perplexity are fast becoming the

Search in 2025 is no longer a single battlefield – you now have two discovery channels to

Search is changing fast. With AI (artificial intelligence) platforms like ChatGPT forecast to hit a billion users by the end of 2025, the way customers

Over the past few years, you may have noticed a big shift in how people look for information online – and it’s something business owners

Have you seen a noticeable increase in the levels of direct traffic brought to your site over the last few months?

In 2026, the industry of search engine optimisation (SEO) is set to change faster than ever.

As a business owner, your Google Business Profile (GBP) isn’t just an online listing – it’s a powerful trust signal.

Launching a new website often comes with high expectations. You press publish and assume Google will place you at

If you’ve ever explored your Google Analytics 4 (GA4) reports, you may have seen the value (not set) showing up in some of
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