
Why do odd-numbered lists work so well?
From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of

From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of

Last Thursday, students up and down the country were nervously awaiting their A Level results, and subsequently finding out whether or

This week saw the release of the Top 100 Global Brand Love List by social analytics firm NetBase, with one or two surprises in terms of the companies both being

Social networking giant Facebook has recently announced its plans to give users’ news feeds a facelift. The announcement was made in

With social debacles the #WalkersWave campaign and Penguin Books’ #YourMum hashtag having hit the headlines for the wrong reasons in recent times, you would think marketers would be aware of

A survey conducted by Opinuim on behalf of Plan International UK, a children’s charity, has indicated that almost half of all teenage girls in the UK have experienced some form
Reusing content is an attractive way to reach more potential customers, but it needs to be done in a way that adds value for

We all like to have a variety of apps on our phones, some of which we use every day and others of which we haven’t used for months, but could

Regular or even occasional users of Twitter are sure to have noticed that the platform is not always used in the most pleasant of ways. What’s more, Twitter is
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