YouTube is to bring the next in its ‘Creator Space’ series of video production studios to America’s busiest metropolis.
Several of the studios have already launched in locations around the world, and the video giant announced recently that the next will be set up in New York City.
The NYC Creator Space studio will be situated near the Flatiron District of lower Manhattan – an area that already bears close ties to the tech industry, and is known locally as Silicon Alley.
Like the other studios, the New York City location will give the public access to the latest production equipment, which includes cameras and editing suites as well as sound stages and training from on-site experts.
In the last few years, Google-owned YouTube has set up its Creator Space studios in Los Angeles, London and Tokyo – all of which serve as hubs of high-end media production and hotbeds for talented individuals and start-up companies.
With the sprawling metropolis of New York City added to its list of locations – and the fact that a multitude of passionate amateur video producers work there alongside pros in the field – some believe that the NYC Creator Space could soon rival YouTube’s flagship studio, based on the other side of the continent near Hollywood.
When Google bought the video sharing site back in 2006 for $1.65bn, some industry analysts expressed doubts over whether or not the search giant would be able to turn YouTube into a profitable venture.
Now, more than 1bn unique users access their news feeds on the platform every month. Statistics show that over 100 hours of video content are uploaded to the site every minute.