A key aspect of any website is the visual side of things, mainly your choice of images. Pictures and graphics can bring a site to life, so their inclusion is a necessity rather than an option.
However, it is important to identify suitable images for your site with suitable dimensions and file sizes. Hence why it is vital that your images are optimised as much as possible, before they are added to the site.
The main benefit of doing this is to balance the quality and speed of the site. For example, if your images are larger in file size, they will probably look better and clearer, but are much more likely to impact the speed and performance of the site as larger files will take longer to load. On the other hand, if your images are low in file size, they will load much quicker but could be blurry, making the overall feel of your site cheap and unprofessional.
A good website to use for optimising file size is tinypng.com. This site allows you to upload your images to be compressed as much as possible, without having too much of a negative impact on the quality of the image itself.
In addition to this, making sure your images are fully optimised will be beneficial for search engine optimisation (SEO) as it will improve page speed, which Google has suggested is one of the main factors when it comes to ranking pages. Another way to enhance SEO through your images is by adding relevant and accurate alt attributes. Adding keywords into your alt attributes will improve your overall ranking, especially for ecommerce websites. Alt attributes must describe your images in plain language, as well as including some keywords.
At Engage Web, we make sure every site we build from scratch uses images that are fully optimised for both SEO and site speed purposes. Get in touch with us now to ensure you get the website of your dreams.
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