Why skilled content writers will survive the AI revolution

Luke Meredith

The development, growing popularity and implementation of artificial intelligence (AI) in content marketing continues to bring the necessity of human-written online content into question.

However, in this blog, we’ll argue that it’s rather unlikely that quality human content will become obsolete, even as AI’s capabilities develop further.

AI’s online usage first skyrocketed around the time when ChatGPT first launched back in late 2022. Ever since, businesses and brands in all kinds of industries have made use of ChatGPT and other similar tools’ capabilities to generate online content, whether that be for general website copy, blog articles or social media posts.

However, early research* comparing AI-generated content to human-written work has discovered that content created by real people is more effective in terms of gaining online clicks and impressions.

While it is easy for AI to create reams of text in a tiny fraction of the time it would take a human to create the same, it has arguably become easier to spot when an individual or business has chosen to rely on artificially generated content tools. Therefore, the use of AI may carry connotations of laziness when it comes to how you choose to present your brand through online content.

Professional human content writers, on the other hand, are regularly tasked with not creating work that is engaging and well written, but that also shows a genuine understanding of a brand’s values. While AI will surely continue to develop in sophistication and may improve in this area, as of right now, it is unable to connect to your brand the way a human can.

Our editing team here at Engage Web make it their goal to understand your business’ values, goals and principles whenever they are tasked with producing any content for your brand. For content that sells, speak to our experts now.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Why skilled content writers will survive the AI revolution