What NOT to do when creating a digital marketing campaign

Luke Meredith

While many online articles discuss effective approaches to digital marketing, identifying errors early on is equally useful. Read on as we explore some common pitfalls to avoid when planning your campaign.

Not identifying your target audience

Establishing who your target audience is first is critical, but often overlooked. Not knowing your audience results in unfocused and ineffective campaigns with poor results.

Failing to create a strategy

Digital marketing campaigns that don’t look ahead and plan for the future have a weak foundation. Forming a strategy with clear goals will ensure your campaign is robust and will make it easier to measure results.

Disregarding mobile

More people than ever access the internet via their smartphones. As a result, all digital marketing efforts should be optimised for mobile, or you’ll lose out.

Rejecting Search Engine Optimisation (SEO)

The power of SEO is not a myth and continues to be a major building block of companies seeking a competitive web presence. Understand the benefits of SEO and use it to your advantage.

Trying too many tactics

A scattergun approach to digital marketing is time-consuming and often ineffective. Using hundreds of different tactics should be avoided in favour of identifying your audience and developing a strategy to reach them.

Using too many social media platforms

Finally, while there are multiple social media channels available today, trying to establish a presence on all can yield weaker results than selecting three and using each successfully.

At Engage Web, we take the time to understand your aims and audience and help you develop clear strategies and campaigns to reach them. Our bespoke service allows us to offer as little or as much assistance as you need so get in touch with our team today to see how we can assist you in your goals.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

What NOT to do when creating a digital marketing campaign