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Twitter launches start-up initiative


Twitter launches start-up initiative

Microblogging site Twitter is taking steps to ensure that more companies make use of its Fabric software.

The service, which is designed to help start-ups to develop, trial and grow mobile apps, is believed by Twitter to be highly beneficial for small enterprises just starting out. To make sure that as many people as possible find out about the new software platform, however, the social giant is going on a world tour.

Designated by the company as ‘Flock’, the global initiative is aiming to increase the uptake of Fabric amongst start-ups by holding a number of workshops. This tour will include various US cities, as well as places such as Tokyo, Bangalore and London, where Twitter will be arriving on 19th February.

To make sure that developers and internet marketing specialists take to Flock, the social firm is also launching Hatch, which will give cash prizes to the start-ups that come up with ingenious ways to use the app service. With top spot in the competition garnering $25,000 (£16,400) and a number of other rewards for runners up, it could prove to be a winning strategy for the social firm.

Twitter’s drive to control the app market, particularly the software used on its own news feeds, is being seen by some commentators as a way to increase its growth-troubled revenues. With enhanced monetisation available for start-ups, it is hoped by Twitter that many more may take to the platform.

However, as some developers have an issue with the way Twitter treats them, such as through caps on third-party apps, many may still need further convincing.

Tom Evans
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