Three vital soft skills for SEO success in the AI era

Luke Meredith

In the SEO (search engine optimisation) industry, recent developments have shown that technical skills are not enough to guarantee success on their own.

When investing in organic search, business owners must make sure their SEO teams also excel in the three pivotal soft skills of storytelling, empathy and adaptability.

Storytelling

SEO reporting is now overflowing with data, meaning that clarity is everything. Storytelling is essential for turning huge amounts of data into concise, persuasive narratives with business benefits. Being able to tell a good story helps to transform analytics into action.

Empathy

Equally vital is audience empathy. An SEO recommendation will fall flat if it’s not delivered in a format that resonates. Understanding and adapting to the needs of audiences is a major factor in ensuring our ideas work not just in theory, but in practice too.

Adaptability

The last of our crucial soft skills, adaptability could be the single most important SEO skill currently. As AI (artificial intelligence) is changing the search landscape constantly, SEO teams need to be able to pivot at the drop of a hat. This means exploring new tools, but also integrating platforms like Reddit or YouTube into organic strategies when necessary.

Technical skills alone simply aren’t enough to succeed in SEO at the moment. The best teams are also clear communicators, empathetic collaborators and agile learners.

At Engage Web, we deliver in every aspect of SEO, with technical expertise complemented by careful understanding of each of our clients’ needs. See how we can help you succeed online by speaking with our team today.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

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