Three scenarios for you to achieve the BEST Facebook Ads results

Luke Meredith

As a social media marketing approach, Facebook Ads often entices businesses across many industries as a lucrative avenue.

This is due to Facebook’s over 3 billion daily users, and can often lead to an incredible return on investment (ROI) when done right.

This doesn’t mean Facebook Ads are always right for every business or marketing campaign. However, there are particular instances that make this form of advertising particularly suitable for your products or services, and in this blog we’re taking a look at a few of these.

Targeted sales promotions

If your business is running a limited-time sales offer with a particular target audience in mind, utilising Facebook Ads can be a fantastic option.

Due to the extensive targeting options available through Facebook Ads, you will be able to create an audience that will be genuinely interested in your offers. Then, with engaging copy, your ads can result in your audience taking advantage of your offer and earning valuable sales for your products.

Ongoing SEO campaign

When one of your primary marketing aims is to increase the amount of the traffic going to your website, Facebook Ads can be a big help.

Reaching audiences via Facebook and encouraging them to click through to your website can help boost organic search traffic through SEO (search engine optimisation) and increase your brand’s visibility. A successful Facebook Ad isn’t required to result in direct sales or revenue; however, it’s important to establish your goals in the planning stage of your ad in order to properly determine its overall success.

Engaging your customers

Facebook Ads can be very effective when it comes to increasing audience engagement, no matter how cold or warm they are initially.

If your ideal target audience doesn’t know you exist, Facebook’s targeting options can help you reach them; what happens next depends on the goal of your ad.

You might try to sell to them right away, although this may be difficult if they’ve never heard of you before. Alternatively, you might simply want to start by putting your name in their heads and establishing a level of credibility.

If your audience is already fairly warm, then Facebook Ads can be useful in helping to maintain your connection with them.

Depending on how you intend to use them and how well executed your Facebook Ads are, this approach can be fruitful for your business’ marketing efforts. At Engage Web, we’ve helped businesses across a wide range of fields achieve great results through Facebook Ads.

Speak to a member of our team now to discover how we can help you too.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.