Online reviews and testimonials are an excellent way of building your company’s online reputation.
The focus on gaining as many positive reviews has become much more of a necessity than an option, as it is used as a way for your potential visitors to get an idea of how well you deliver your product or service. With many visitors being influenced by your reviews and reputation before anything else, keeping these as accurate and positive as possible should be a major focus.
What makes reviews so powerful?
Not only do they have an impact on whether someone visits your site or not, they can also impact your SEO performance. Positive and negative reviews can have a direct impact on your site’s search rankings.
However, despite them having an impact on SEO as well as creating that transparency between you and your audience, online reviews can feel slightly like walking on a tightrope. It can feel like one negative review can have a huge impact on your overall rating, which can sometimes take away from any positive reviews. For example, you could have 100 five-star reviews but one bad review can almost cast a shadow over all of them, even if it was just an anomaly.
According to a 2021 report, 99% of customers will have a look at the reviews section before buying online. On top of this, 96% will look for negative reviews specifically. The reason people do this is so they can identify any weaknesses the company might possess, as they know it will be coming from a source who has dealt with this company previously.
It is absolutely vital that you treat your online customer service the exact same way you would in person. In some ways, this could have an even bigger impact than in-person service, as all reviews, both positive and negative, will be there forever.
At Engage Web, we strive to help our clients achieve the best possible online reputation. We’re ready to help your team, so get in touch now if you want your business to become a powerhouse online.
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