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Legal professionals take the social approach, says poll

Legal professionals take the social approach, says poll

Research from the Law Society of Scotland has shown that a large number of solicitors are using social media as part of their jobs.

The organisation found that the use of social sites was popular with younger legal professionals, as well as with those working for larger companies.

LinkedIn held the number one spot as a platform for lawyers, while Twitter came in second and Facebook appeared in third.

However, the Law Society poll also found that around one in three solicitors are still not using any of the biggest social sites as part of their work.

Nearly 600 lawyers, working either for solicitor companies or as in-house legal professionals for organisations, were interviewed last month.

Of those questioned, just over half (54%) said they use LinkedIn – an increase of 42% from 2012 – and around one in five (19%) use micro-blogging site Twitter, which is up 4% against the previous year.

Conversely, Facebook showed a slight decline – from 19% to 15%.

Of those under the age of 34, 70% said they use LinkedIn and 27% use Twitter.

Similarly, the results of the poll also highlighted a potential gender gap, with more women using social media than men; while a quarter of female solicitors use Twitter, just 16% of males said they use the site.

Additionally, it was found that in-house solicitors working for public sector firms were the least likely to take advantage of social media, with almost two thirds (65%) saying they don’t use any platforms as part of their work.

Of course, it’s not just solicitors who stand to benefit from integrating their work life with their presences on social sites. SMEs in any field can reap the benefits of a social media presence; by staying active on customers’ Twitter and Facebook newsfeeds, for instance, companies can increase brand awareness, adapt to current trends and improve customer service.

Richard Bell

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