Is your website due an upgrade?

James Hussey

Having a well-designed website is all well and good… for a certain amount of time. However, as time goes on, trends, expectations, perceptions and your business itself will evolve and develop. As should your website.

Here are some signs that your website might be in need of an upgrade:

Your site isn’t mobile friendly

Statistically speaking, over half of the users that visit your site will be on a mobile device, so it is essential to make your site useable on all device types, otherwise it’ll be very off-putting for those who are on a mobile device. Furthermore, Google will use a mobile-first when indexing websites. This means that it will prioritise and reward sites with a good mobile version of the site. Therefore, if you don’t even have a mobile version, you will be penalised.

Your site is no longer an accurate representation of your business

As mentioned earlier, if your company evolves, your website should evolve with it. Some questions you could ask yourself are:

Does the website reflect your brand identity and values?
Have you rebranded and not updated your site?
How does your site compare to your competitors?
Has your target audience changed?

If you look over your site with these questions in mind, a few small tweaks could get the site looking brand new. However, in some cases it might be more beneficial to redesign the whole site.

Your website is slow

Some of the most impatient people you’ll come across are those waiting to access a site. So, if your site loads slightly slower than expected, people could click off and visit a competitor’s site. In that case, a revamp might be your be your best option in order to get the whole site operating at its fastest possible speed.

If you need help redesigning your site to get it up to scratch, please get in touch with Engage Web today.

About
Latest Posts

James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

Engage Web

Is your website due an upgrade?