When creating content, it’s important to always keep in mind who you’re developing the content for.
While this can apply to any form of media, in this blog, we’ll be focusing on how this applies to written content specifically.
Who are you writing for?
Whether it’s articles or web pages, when coming up with your copy you should have an idea of who you’re aiming the content at.
It can help to come up with an avatar or persona of your ideal recipient – what are their pain points? How can you help them? You can get as specific as you like with this, factoring in details such as their wages, gender, age demographic and how much free time they have.
Don’t be afraid to also reach out directly when gathering more data about their preferences, through surveys, questionnaires or feedback forms. The more you can pin down your ideal clients’ habits and what makes them tick, the better.
Use well-researched keywords
Your content could be beautifully written, but it’s no good if the right people can’t find it.
When researching your target audience, it’s also helpful to understand the language they use and the key terms they are searching for, to tailor the content in a way that is easily findable. The search landscape fluctuates, so it’s important to keep on top of trends in your industry, and how search terms evolve over time.
At Engage Web, it’s our job to stay ahead of the game when it comes to optimising content for our SEO clients’ websites, ensuring their products and services are matched with their dream customers. If you’d like to discover more about our digital marketing services, get in touch with our team today.
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