One of the main focuses of search engine optimisation is getting visitors onto your website. However, once they reach it, are you doing enough to keep them engaged?
Here are a few tips on how you can adjust your site to give the user what they’re looking for, encouraging them to stay on the site.
Build trust by providing valuable information
The best way to create a positive relationship between you and your customer is to provide them with accurate information that they find valuable. This will create a trust between you and them, encouraging them to visit more frequently, for longer periods of time.
Emphasis on a call to action
A key reason as to why people are leaving your site is because they don’t know what to do next. This should never be left up to chance, you should guide them to where you want them to go using calls to action. For example, “Read more” or “Contact Us” buttons will encourage users to visit other areas of the site.
Ensure your website navigation is efficient
Similarly to the previous point, the top menu should be simple to follow and not overcomplicated. This makes it much easier to for them to follow and navigate to find other content. If there is too much on the site, it will get very overwhelming and will be too much to take in.
If you have would like to make your website more user friendly, please get in touch with our experts at Engage Web today.
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