Google started rolling out a new core update early this month, and it’s already having a noticeable impact. Rankings have shifted across a wide range of industries, and SEO (search engine optimisation) tools are reporting high levels of volatility.
This update seems to focus heavily on content quality and user intent. Sites with shallow, repetitive or overly automated content are seeing drops. On the other hand, pages that provide useful, well-structured information are climbing. It looks like Google is tightening its standards again.
Industries hit hardest so far include finance, health and affiliate-heavy websites. Many of these rely on templated or AI (artificial intelligence)-generated content. If your site has been affected, check whether your content answers real questions or just ticks SEO boxes.
What can I do to stay relevant?
Firstly, don’t make rash changes. Updates like this usually take a couple of weeks to settle. Wait until the dust clears, then review any pages that dropped. Look at the quality of information, how well it meets the search intent, and whether it offers anything original.
It’s also worth checking technical factors. If your site is slow, awkward on mobile, or full of annoying popups, those issues can contribute to lower rankings – especially when Google is refining its algorithm.
This isn’t about chasing the algorithm. It’s about building a website that actually helps users. Focus on clarity, trust and depth. That’s what Google is rewarding.
If you’re unsure what’s changed or want help reviewing your site, speak to the team at Engage Web. We’ve already helped several clients recover from past updates and are tracking this one closely.
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