Google Search continues to evolve with a number of new features being released to the service. Now, Google has released an update to the Search Generative Experience (SGE) to show links to the sources of information.
Since SGE was released, SEOs and digital marketers have questioned whether SGE was unfairly stealing clicks from websites who originally published answers to the questions people are searching for.
This question has been asked many times in recent months with the rise of AI, as platforms didn’t originally give the sources of the information. This is why it’s best not to use AI to write all the content on your website, as you don’t know where this information has come from; this can cause issues with copyright infringements. Even worse, it can still cause duplicate content on your website, which won’t help with your SEO efforts.
With this new feature, this will now enable you to see the sources and will stop Google unfairly stealing clicks from websites; searchers will now be able to see the exact source of the results. This was a nightmare for SEOs, especially if visitors to specific content on your site dropped, as you can’t conclusively equate that drop to whether people are actually seeing your content within SGE instead of clicking through to your website. Hopefully this new feature will mean that searchers will click through to your website and view the content.
Blogging and adding content to your website can greatly help your SEO efforts and can help to bring prospective customers to your website. If you’re struggling with writing regular content for your website, speak to our experts at Engage Web today. We can discuss how we can help you with writing regular content for your website that answers the questions your prospective customers are searching for.