Remember when SEO was just about keywords, backlinks and making sure your H1 tags didn’t look like a ransom note? Simpler times. Fast forward to 2025 and Google has gone full sci-fi with AI Overviews, Perplexity is climbing the search ladder, and a new buzzword has entered the room: GEO (generative engine optimisation).
So, what’s GEO? In short, it’s about optimising your content so that AI driven engines – the likes of Google Gemini, Claude, and Perplexity – don’t just find your site, but actually use your content in their A-generated answers. Instead of a simple blue link on page one, your content becomes part of the response itself. The catch? If you’re not optimising for GEO, you might not even make the cut.
This doesn’t mean traditional SEO (search engine optimisation) is dead. It’s more like your reliable old estate car that gets you to work – GEO is the shiny new electric model parked next to it. Keywords, links and technical optimisation still matter, but now you also need to think about how your content feeds large language models. It’s less about ranking and more about being cited as a source.
The shift is huge for business owners. If your marketing plan hasn’t accounted for this, you’re effectively competing for attention in an entirely different arena. The AI (artificial intelligence) is choosing who gets visibility, and if your content isn’t tailored for it, you may as well be shouting into the void.
Feeling overwhelmed? That’s normal. The good news is we live and breathe this stuff. If you’re ready to make sure your content shows up where your customers are searching – whether that’s in a list of links or directly in an AI generated answer – it’s time to talk GEO.
Get in touch with Engage Web today and let’s make sure you’re not left behind in the AI search revolution.
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