Generative engine optimisation (GEO) might sound like another bit of jargon, but it’s already shaping how brands get noticed online. In short, it’s about making sure your content doesn’t just rank on Google, but also shows up in those artificial intelligence (AI)-generated answers that more and more people are using instead of traditional search results.
So, what can you do this week without needing a PhD in machine learning?
First things first, look at your citations. If an AI mentions your brand without linking back to your site, it’s a bit like shouting out the right answer at a pub quiz and watching someone else walk off with the free pint. The fix is simple enough: keep your site tidy, well-structured and easy for AI systems to grab accurate, linkable references.
AI engines don’t just learn from polished websites. They also scan the way people talk about brands online. This means your customer reviews, testimonials and even social media content can influence whether you show up in an AI-generated summary.
The key is authenticity. If your business only publishes five-star reviews that all read like they were written by the same person in one afternoon, people (and algorithms) will notice. Genuine, varied feedback gives AI more to work with and helps position your brand as trustworthy and visible.
Comparison content is another rising star. AI loves to line up products side by side, so if you can write a fair, well-structured piece comparing your offering against others, you’re more likely to get pulled into an AI’s “here are your options” response.
Even your robots.txt file – the bit of code that tells search engines what to crawl – can make a difference. It’s not glamorous, but making sure AI engines can actually access your pages is like opening the door instead of shouting “we’re closed!” when someone knocks. Make sure your website designer or SEO company is on the ball with this.
The bottom line? GEO isn’t a future trend, it’s already here. Brands that adapt quickly will be the ones showing up when AI is doing the talking.
At Engage Web, we track every twist in this fast-moving landscape, so our clients don’t just appear in search results – they’re present when AI engines deliver the answers. Want to make sure your business gets the visibility it deserves in this new world of search? Speak to our team today.
- Are industry pages beneficial for SEO? - January 9, 2026
- Does spelling and grammar impact SEO? - January 8, 2026
- How to win visibility in an AI-first search world - January 6, 2026
