Tech giant Apple is facing new calls to pull the plug on its artificial intelligence (AI) headline feature recently, following a series of inaccurate news alerts.
The glaring errors, which were released to the newest iPhone users as “breaking news”, included a series of “out of control” claims – including that the man accused of killing UnitedHealthcare’s CEO Brian Thompson, Luigi Mangione, had shot himself. Apple’s AI feature also inaccurately reported that the English darts player, Luke Littler, had won the PDC World Darts Championship – hours before the competition’s final match took place.
The BBC issued a formal complaint regarding Apple’s AI feature, as the news alerts used the former company’s branding when releasing the headlines, through information taken from their website and redistributed incorrectly.
This series of errors comes at a time when there is already a great deal of concern around the use of artificial intelligence. The inaccurate reports only appear to be feeding into the growing mistrust around the technology.
Alan Rusbridger, who once edited for The Guardian, now sits as part of Meta’s Oversight Board, which reviews how companies under the Meta brand, such as Facebook and Instagram, interact with consumers, while suggesting areas in which they could improve. Rusbridger was quoted as saying:
“Trust in news is low enough already without giant American corporations coming in and using it as a kind of test product.”
There have been calls by many to take the product offline – most notably by the journalism body Reporters Without Borders (RSF). Rusbridger echoed this, calling for the product – which is “clearly not ready” – to be pulled.
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