What defines quality content?
January 20, 2017
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When experts talk about content marketing, they often stress the need for quality, but what actually defines this? Let’s assume your content is already well
Mark Glenning
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Why outsource your content marketing?
December 5, 2016
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If you’re a startup or other business with limited resources, you may be tempted to handle your content marketing in house to reduce costs. After
The importance of coherent content
October 19, 2016
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If you have a team of freelance writers or a content agency already on board, you may think you’re ready to start producing content. There
How to build a content marketing strategy
May 27, 2016
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Content marketers regularly emphasise the need for a content marketing strategy, but how do you go about developing one? What makes it so important, and
How to promote your content with social media
April 13, 2016
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Content marketing is all about creating great material for your readers, but what if people never get the chance to read it? People don’t just
Judge’s ruling a bitter burrito to swallow
March 18, 2016
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A legal verdict passed in Pennsylvania, US, in a case involving a Mexican fast food chain could be bad news for managers wanting to control
Top 10 benefits of content marketing
March 14, 2016
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Unlike traditional marketing, content marketing is unlikely to boost short-term business performance, so is often
Facebook rewrites “fake name” rules
December 21, 2015
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Facebook has announced policy changes to its “real name” requirement following criticism from domestic abuse victims and transgender people. The social media network has a
Texas man sues car dealership after truck finds social media fame
December 18, 2015
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A Texan plumber is taking a car dealership to court after a truck he used to own was featured in a viral video. Texas City
