The role marketing can play in getting your business exit ready
February 25, 2025
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When it comes to selling a business, the majority of sales fail. Deals can collapse for various reasons – an ineffective broker, issues with the
Emily Jones
Emily is no stranger to the world of online content. By the age of just 14, a novel she wrote on the story-writing website Wattpad had amassed more than a million views!
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Facebook removes followers from personal profiles
December 18, 2024
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Social media giant Meta is currently in the midst of rolling out an update that will see
Should I be the only admin of my Facebook page?
November 7, 2024
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If you run a business and you set up a Facebook page for it, you’ll be the sole admin for the page – until you
Meta makes questionable audience targeting change for ads
October 3, 2024
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Social media giant Meta, the parent company of Facebook and Instagram, is in the midst of rolling out a significant change to targeting for
Why you should do conversion rate optimisation BEFORE online marketing
September 16, 2024
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Conversation rate optimisation – or CRO, for short – involves optimising your website to increase the number of conversions it receives. We’ve previously written all
How to generate your Facebook/Meta Pixel code
July 16, 2024
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If you’re looking at running ads on Facebook or Instagram, the first step is to get a Meta Pixel (formerly Facebook Pixel) installed on your
Old McDonald’s has a qualm. AI, AI? No!
June 20, 2024
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Fast food giant McDonald’s is in the process of removing technology powered by artificial intelligence (AI) from a selection of its restaurants in the United
Three mistakes to avoid when creating a landing page for ads
March 26, 2024
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Imagine you’ve set up a killer ad campaign – the audience targeting is perfect, the creative is dynamic and attention-grabbing, and the copy is
Nine points to avoid in Facebook Ads to prevent rejection
February 28, 2024
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Let’s face it – setting up Facebook Ads can seem like a minefield! With so much to set up and consider, when you finally hit
