Search Engine Optimisation (SEO) is about telling the search engines what your website is all about. Search engines, especially Google, are very smart – but even Google can’t tell what a website is all about if it doesn’t feature any relevant keywords or content. If Google doesn’t know what your website is about, your website isn’t going to rank in the search engine results pages (SERPs) for searches relating to your industry.
Even if you have a great website, without a strong SEO campaign your great website won’t be seen by your potential customers.
By performing SEO on your site, we’ll ensure that it can be read by Google, and that Google will know what your website is about and for what keywords it should be ranking within Google’s index.
Where do you start with SEO?
The principles of search engine optimisation are very simple; make sure that your website features the keywords you want to rank for. However, the intricacies of SEO are great, and the potential SEO mistakes that can harm your website are all too easy to make.
SEO isn’t just about adding keywords to your website and hoping that it makes a difference to your rankings in the search engines. Search engine optimisation begins with keyword research, and research into your competitors. There’s no point optimising your website for keywords that aren’t being searched for, or aren’t going to turn into conversions for you. SEO is about return on investment (ROI), not rankings vanity.
SEO is about high quality, relevant links. It’s about article submissions, directory submissions, website conversion analyses, full website overhauls, code versus content ratios, internal link strength optimisation, semantic mark-up and much more besides. There is a lot that goes into search engine optimisation, and unlike many SEO companies, we don’t charge you more for these services – we provide this as part of our standard SEO package.
Why Engage Web for SEO?
We understand SEO, what works and, more importantly, what doesn’t work, and the techniques used by other SEO companies – both the good and the bad. We constantly research the SEO industry and look for new methods for attaining rankings for our clients. That is why we offer advanced SEO services such as reputation management, and video for SEO.
Some SEO companies just optimise your homepage with your chosen keywords. Google sees every page of every website as being different, and so do we. We perform SEO on our clients’ websites, not just their homepages.
We provide our clients with detailed reports each month, not just on their website’s rankings, but also on traffic, how that traffic is being used and where our clients can improve their conversions.
There’s no point achieving decent rankings if you’re not seeing conversions from them and a return on your investment!
With Engage Web, the SEO of your website is in safe hands.