Dash Taxi

Dash Taxi is a private hire company providing reliable transport across Cambridge and Haverhill, supported by a network of more than 50 drivers.

Alongside everyday journeys, the company offers airport transfers, same-day parcel deliveries and corporate travel, with both pre-booked and on-demand services available through the Dash app.

With a focus on convenience, reliability and friendly service, Dash provides flexible transport solutions for both individuals and businesses. Dash therefore needed a website with enough personality to stand out in a crowded private hire market, so we created a bold, highly visual design that feels unmistakably theirs. The strong orange and green shades from the existing site were carried into the new look, this time paired with a predominantly dark colour scheme to give the brand a sleeker, more contemporary feel. Carefully chosen heading and body typefaces help tie everything together and give the site a polished finish.

Animation plays a big part in the experience too. At the top of the homepage, an eye-catching scroll effect gradually scales up a client video (edited by our team) as visitors move down the page, while the accompanying tagline immediately establishes where Dash operates. Similar scroll animations feature throughout the website, adding movement and interest without getting in the way of the important stuff.

We also created a range of bespoke graphics and edited imagery, including app mock-ups, stock photography adapted to feature Dash vehicles and custom background shapes.

Of course, a good-looking website still needs to make life easy for the people using it. Primary calls to action take visitors straight to Dash’s booking software, while secondary options make downloading the app simple. We also built a dedicated driver portal, giving drivers access to bespoke deals after logging in, and added an interactive map showing where Dash can be used around the world.

The finished site gives Dash a much stronger visual identity online. The combination of bold branding, custom imagery, video and animation creates a memorable first impression, while clear booking and app-download routes keep the experience practical for customers.

There is plenty happening visually, but every element has a job to do. From making the brand more distinctive to giving drivers their own dedicated area, the website brings together personality and functionality in a way that feels true to Dash.