
How to increase your chances of appearing in Google AI Overviews
Google AI Overviews are changing the way people find
WordPress is the most commonly used website platform in the world, powering more than 40% of websites worldwide. WordPress can be used for everything, from business websites and blogs to large- and small-scale ecommerce stores.
In fact, at Engage Web, we have experience optimising WordPress websites that fall into all of these categories.
Although the platform itself provides a strong foundation for a website, simply having a website built on WordPress does not mean that it will automatically appear prominently in search results.
Search engines such as Google and Bing must be able to find the pages on your website, understand what your business offers and identify which searches your website is most relevant to.
Your website must also meet the needs of the visitors that arrive on it. It must be able to provide them with the information that they’re looking for and guide these potential customers towards making a purchase, getting in touch or requesting a quote.
A poorly optimised WordPress website can be more difficult to find in search results. Common issues like confusing page structures, duplicate content and slow loading times can prevent search engines from properly understanding and ranking your pages.
As a result, this can make it harder for potential customers to find your business online, and the visitors who do reach your website may leave without taking action.
At Engage Web, we provide WordPress search engine optimisation services designed to help improve your website’s visibility, attract relevant visitors and generate more enquiries and sales.

WordPress SEO is the process of improving your website so that it has the best chance of appearing prominently in search results when people are actively looking for the products or services that you offer.
The goal of WordPress SEO is to make your website easier for search engines to find and understand, while also ensuring a user-friendly experience for potential customers.
Improving the SEO performance of a WordPress website may include:
These elements help search engines understand what each page is about and which searches they should appear for. For example, dedicated landing pages can provide detailed information about each service you offer, while clear navigation and internal links also make it easier for visitors and search engines to find the most important pages on a site.
Effective WordPress SEO involves more than just adding keywords to your website. Your website should also be quick to load, easy to use on mobile devices and provide genuinely useful information to potential customers.
By improving both your content and the way your website works, WordPress SEO can help attract more relevant visitors to your site and ultimately turn more of them into enquiries or customers.
Our WordPress SEO service is individually tailored, providing a bespoke service depending on your website, industry and business objectives.
We can improve the SEO performance of your existing WordPress site, or design and build a new website with SEO in mind from the beginning.
For businesses looking to outperform their competitors and generate more enquiries, we also provide ongoing SEO campaigns designed to deliver long-term growth.
Our work may include:
We focus on the improvements that are most likely to make a meaningful difference.

Ongoing search engine optimisation can help your website stay competitive, appear more prominently in search results, attract more targeted traffic and generate more enquiries or sales.
Book a consultation with the team at Engage Web today to discuss our WordPress SEO service. We also offer SEO for Shopify and websites built on other platforms.
Take a look at how we’ve helped businesses like yours to grow

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Google AI Overviews are changing the way people find

Once upon a time, when you made a search on Google, you were presented with a list of websites. You clicked on one of those blue links to visit the

If Google uses your website as a source in an AI Overview or AI Mode response, it means information from your website has helped Google answer somebody’s question.

If search engines and AI (artificial intelligence) platforms don’t fully understand your

If you’re a company that owns an online store, you will more than likely be familiar with the term ecommerce SEO (search engine optimisation).

If your business serves multiple towns or locations, it can be tempting to create a separate page on your website for every area you cover.
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