There is plenty to think about when creating content for your website, and it can sometimes be difficult to get it right. You have to think about many different factors, such as who is it aimed at, and what message you want to convey.
Here’s a trio of tips to help you on your way to creating the best online content.
1. Create eye-catching headlines
If you’re writing a news piece or feature article, the headline is always the first part of the article seen, so it’s imperative that you create an eye-catching, snappy, concise headline that will draw in a reader.
Headlines should encourage the reader to stop and read the rest of the article. There are many different tactics you can use to approach this, including evoking emotion, sparking interest and reeling off a statistic.
Get to the point as quickly as possible and don’t give away too much detail in the headline, otherwise there’s no reason for the reader to continue.
2. Don’t plagiarise!
This may seem like an obvious one, but it’s a lot easier than you think to plagiarise, and you may be doing it by accident. If you find that you are rewriting a news article and putting your own twist on it, you could end up lifting too much text from the original source.
You may think that the source has written something well and you like the phrasing, so want to include that in your own article. Doing this a couple of times will flag up when you put it through a copy checker. Copying strings of three or more words will flag up, so if you were to have five three-word strings copied across in a 150 word article, this would flag up as 10% of the article being copied from elsewhere. Duplicate content is a big no-no in the eyes of the search engines.
Therefore, it’s pivotal to write original content, expressed with your own words. An idea or concept can easily be shared, but the words must be your own.
3. Write for readers
The focus of why you are writing a particular piece can sometimes get lost, especially with web copy. You want to appease Google and have your website rank highly for certain keywords, but that’s no excuse for poor quality content. At the end of the day, it’s a reader who will find your content, so it should be written to cater for them.
What do they want to know about your business? What can you do for them? These are the questions you should be addressing when writing content. The more the content is adapted to the reader instead of Google, the more likely it is to be engaged with.
Always cater to the reader, as this will make you relevant. Google wants your content to be well written and relevant to a reader’s search, so remember that pleasing the reader also pleases Google.
If you’re looking for top quality content that draws engagement from your target audience, why not get in touch with Engage Web? With a team of international writers, we’ll be able to create content that pleases both the reader and the search engines.