What is the difference between AEO and GEO?
October 16, 2025
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Answer engine optimisation (AEO) and generative engine optimisation (GEO) are the latest additions to
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Voice, visual and local search: how GEO is rewriting the rules of local SEO
October 15, 2025
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Voice and visual search are no longer futuristic buzzwords; they’re the new frontline of
Social media links and SEO: small icons, big signals
October 13, 2025
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Social media links might look like tiny icons in the grand scheme of your website – yet they can be a powerful asset when it
What is answer engine optimisation (AEO?)
October 10, 2025
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Answer engine optimisation (AEO) is an online marketing strategy that focuses on optimising content on a website to increase visibility in answer engines.
How AI is changing the way we use Google
October 8, 2025
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Google Search is getting smarter – and that’s big news for business owners.
Why linking out can be a helpful ingredient to SEO success
October 7, 2025
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Linking to other websites used to be seen as almost scandalous, like admitting
Why does my website get spammy visits?
October 3, 2025
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Not every “visitor” in your analytics is a real person with a brew and a question. Some are
Study shows Google firmly dominant over ChatGPT in search
October 1, 2025
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In the ever-evolving world of search, a new report reminds SEO (search engine optimisation) professionals that Google is still the undisputed king.
What is topical authority?
September 30, 2025
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The phrase “topical authority” is something you may have heard mentioned. It’s one of those popular search engine optimisation (SEO) buzz words – but while
