
How AI search is rewriting how customers find your brand
Search is changing faster than most businesses realise. What used to be a journey of multiple clicks, comparisons and decisions is now

Search is changing faster than most businesses realise. What used to be a journey of multiple clicks, comparisons and decisions is now

Last-click attribution is a way of measuring where a conversion came from.

Google has been granted a new patent, suggesting a possible future in which users clicking a search result may no longer

If you’ve ever made a search for a local service on Google, such as a plumber or a hairdresser, the likelihood is

As a business owner, you might assume that plenty of people are searching online for the products or services you offer. If what you offer
The way people search for answers online has changed dramatically. As Google and other AI platforms increasingly rely on

Search engines used to be easy to trick. In the early 2000s, websites could climb to the top of Google just by stuffing in the
Something many business owners underestimate is how often customers make decisions before they ever reach a website.

As a business owner, you work in your industry every day, therefore you naturally know the answers to the questions your customers ask.
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