In an increasingly online world, visibility in the digital landscape is key. The internet is constantly evolving, and so is the way consumers are interacting with brands.
It’s no longer good enough to simply have a great website; your target audience needs to actually find it. With businesses in every industry and niche competing for space, it’s never been more important to stand out – and implementing a strong SEO (search engine optimisation) strategy is one of the ways to do this.
What are the benefits of location-based SEO?
An integral part of any SEO strategy is having a list of well-researched keywords relevant to your business. However, to use the example of running a coffee shop, simply having keywords such as “flat white” or “latte” are unlikely to see much traction – they’re too broad, and don’t reflect the way customers search on Google.
According to research by the search engine, over 46% of all searches have user intent – which means that users are actively searching for services or products near their current location.
At an even higher percentage, 92% of search engine users will opt for businesses they find on the first page of the SERPs (search engine results pages).
To return to the example of the coffee shop, a business offering these services may choose to refine their keywords by incorporating “flat whites in Chester” or “coffee shop Chester” into their SEO strategy, to give them a better chance of standing out. This can be done through content, such as blogs, meta tags or image optimisation.
If you’re looking to give your business the best possible chance to rank well on Google, our team at Engage Web can help. Get in touch today to speak to one of our experts.
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