UK government reviews legality of AI content

Luke Meredith

The UK government is considering altering its copyright laws to account for the use of content generated by artificial intelligence (AI).

The official review, launched in December, will aim to create clarity for both creators and AI technology companies as to how companies are legally allowed to use copyrighted content to train its content models.

The primary creative industries that will be specifically reviewed by the government include writing, visual art and music. Currently, the topic of ownership is a question being asked by creative professionals as it pertains to how AI companies feed data into their models. The review aims to give clearer answers on this matter, and may also clear up potential discussions regarding compensation for content and artistic work being used to train AI.

Some content creators have left been left unsure of exactly how their work is being used, feeling concerned that firms specialising in AI have free reign to take their content and feed it to an AI model as data. For these firms, there is legal uncertainty, as a lack of clear regulation muddies the waters on what content they can legally use in their development efforts.

One proposal the government will consider is an exception for AI developers when it comes to copyrighted content. In this instance, copyright holders would be able to reserve their rights, restrict the usage of their content or negotiate specific licensing deals with AI companies. Furthermore, AI developers would be required to publish the datasets used to train their AI models, offering greater transparency for consumers and clarity for content creators.

At Engage Web, we prioritise the use of human-produced work with all our clients, who reap the benefits of this in their results. For content you can be confident has been created with care, speak to a member of our team today.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

UK government reviews legality of AI content