The world of search engine optimisation (SEO) is constantly changing, and artificial intelligence, or AI, is playing a pivotal role in shaping its future.
As AI technologies such as ChatGPT and Google’s AI Overviews gain traction, they are transforming the way people search for and ultimately interact with information online.
With AI making waves in digital marketing, it’s no surprise that businesses are curious to know how we’re adjusting our strategies to these changes.
Getting your website’s content featured in AI-generated answers could greatly increase your visibility, but this also calls for a modern approach to SEO.
We’ve put together a straightforward explanation of how we approach AI adoption in SEO.
Keeping up to date
At Engage Web, staying ahead of the curve in the ever-evolving world of AI and SEO is one of our top priorities. We understand that the digital landscape is constantly changing, and staying informed is key to maintaining success for our clients.
To ensure that the team is equipped with the latest knowledge and best practices, we frequently attend industry conferences and events, such as BrightonSEO and Prolific North, where online marketers share their expertise.
In addition to attending these in-person events, we also attend online webinars hosted by industry experts.
Together, these sessions and events provide valuable insights into the latest research, trends and tools – from how AI is reshaping the world of SEO, to advanced techniques worth adding to our strategies.
At Engage Web, we like to keep our clients informed, so we regularly share insights through guides and articles that are designed to break down complex topics into easy-to-understand advice.
A timeless SEO strategy
Given the rise of AI in search, many SEO strategies may require a complete overhaul; however, our approach remains as effective as ever. This is because our SEO strategy is built on the fundamentals that Google has always valued.
Google’s primary objective has not changed. Its main goal is to provide search engine users with a positive experience while helping them find the exact information they’re looking for.
These principles remain at the heart of our SEO strategy and ensure that our clients’ sites are prepared to succeed in both traditional and AI-powered search results.
A positive user experience starts with a technically sound website. Google prioritises websites that have fast loading pages, a responsive design, are easy to navigate and have accessible content.
Google also emphasises the importance of publishing content that adheres to its E-E-A-T principles, which means content that reflects on experience, expertise, authoritativeness and trustworthiness. We’ve detailed how Google’s E-E-A-T method can help your business in this blog.
AI tools, like Google’s Gemini and ChatGPT, rely on the same core ranking factors as traditional search results.
By maintaining a timeless SEO strategy built on these principles, we can help ensure businesses stay ahead of the curve and continue to succeed in the ever-changing digital landscape.
Curious to know more about how we approach AI adoption in SEO? Contact our friendly team today. We’d love to help your site succeed.
- Lead magnet ideas to boost your mailing list - February 5, 2025
- AI-generated results found in majority of Google searches - January 30, 2025
- Google makes new updates to its Search Quality Rater Guidelines - January 29, 2025