Google Discover is a personalised feed curated by its algorithm to show users a stream of content that it believes they may be interested in.
The content delivered in Google Discover is tailored to each user based upon several different factors, including their search history, browsing activity and location data.
This allows Google Discover to anticipate the type of information that the user may want to see. Unlike traditional search, the user doesn’t need to type in a search query; Google Discover works to proactively deliver the content before the user has even asked for it.
This feature gives users a dynamic experience, with the feed changing over time along with interests and search habits.
How does content appear in Google Discover?
Content that has been indexed by Google and follows its content policies may be eligible to appear in Google Discover, with no special tags or structured data required.
It is important to note that while content may be eligible, this does not guarantee that it will appear. Google Discover will only feature content that is tailored to the interests of an individual; if content doesn’t match user interest or trends, it’s less likely to appear.
There is no restriction on content age. Older material may still appear if it continues to provide value to users.
How can you optimise your content for Google Discover?
To improve the chances of your content appearing in Google Discover, it is important to follow best practices focused on quality, user experience and relevancy.
Like Google Search, Discover prioritises content that is high-quality, engaging and provides value to the reader.
Here are some key guidelines, as outlined by Google Search Central:
Use clear titles
Your page title should accurately reflect what the content is about. Avoid clickbait or misleading headlines. An honest title builds trust and aligns with Google’s guidelines.
Include high-quality, large images
Visually rich content performs better in Discover. Use high-quality images that are at least 1,200 pixels wide. Avoid using generic visuals such as your business logo as the featured image.
Avoid content that stirs outrage or uses shock value to attract clicks. Google wants to give its users the best experience, and as such, this type of content is less likely to appear in Discover. Instead, focus on creating content that offers value to readers.
Create unique content
Your content should offer a fresh perspective instead of rewriting information that is readily available elsewhere.
To appear on the platform, content must not violate Google Search’s overall policies, Google Search’s spam policies or policies for Search features.
By publishing high-quality, valuable content that is written by humans, for humans, you can improve your chances of being featured in Google Discover.
Need some help optimising your content for Google Discover? Reach out to the team of experts at Engage Web today.
- How to get your website content to appear in Google Discover - May 7, 2025
- Study reveals that 20% of local searches start in Maps - May 6, 2025
- YouTube testing AI Overviews in search results - April 29, 2025
