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How does social media influence organic search traffic?

How does social media influence organic search traffic?

Social media platforms are more prevalent than ever, and in today’s world of digital marketing, it’s important to understand the benefits that social media can have on organic search traffic driven to your site.

While social media signals such as likes and shares don’t directly influence search engine rankings, social media can significantly impact the amount of traffic that comes from organic searches in several ways.

Social media is a powerful tool in increasing brand visibility and awareness. With so many active users on social media these days, you’re bound to reach people you perhaps wouldn’t have before. As your target audience becomes familiar with your brand, they’re more likely to search for your site on Google.

By strategically implementing paid advertising, you’re able to reach specific demographics, increasing visibility among your target audience. Although your audience may not be ready to convert just yet, you’ll hopefully entice them into the funnel with your brand at the forefront of their mind.

Maintaining an active presence on social media is important, as this can have a positive impact on brand growth and awareness. Social media provides a direct channel for your brand to engage with its audience through posts, updates, comments and shares.

Not only is this a great tool for gathering feedback and insights, but this can also help build loyalty and trust with your brand. If you’ve built rapport with your audience, they are more likely to remember you when they use a search engine.

By sharing your site’s content on social media, you’re increasing the likelihood of someone linking to it. Although this doesn’t necessarily influence organic search traffic, high-quality links to your site show the search engine that people find your content useful.

Content that is considered resourceful may rank higher on the SERPs (search engine results page), effectively helping drive more organic search traffic to your site.

Ready to enhance the organic search traffic to your site? Talk to our friendly team at Engage Web today.

Lizi MacGregor

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