Google’s June 2025 Core Update: What just happened and what to do about it

Lia Bartley

If your website traffic felt a little woozy this month, it’s not just you. Google rolled out a brand-new core update in early June 2025, and the SEO (search engine optimisation) world is once again in a mild state of panic, speculation and CTRL+R on Search Console.

This update wasn’t just a quiet tweak either – it built on the May rollout of Google’s Core Web Vitals update, replacing FID (First Input Delay) with INP (Interaction to Next Paint). But June? June brought the big guns.

So, what actually changed? In true Google fashion, the official explanation was vague, but industry chatter – and our own research – points to some clear shifts. First, Google’s AI (artificial intelligence)-driven ranking signals have become even more refined, meaning thin content, AI fluff and manipulative spam tactics are getting smacked down harder than ever. If you’ve been relying on mass-produced articles written in one click, this update may be particularly bad news for your ranking.

There’s also a stronger emphasis on content quality and trustworthiness. We’re talking E-A-T: Expertise, Authoritativeness and Trust. Google wants real humans, writing real content that actually helps people. UX (user experience) matters too, especially mobile experience and interactivity – so if your site’s sluggish or riddled with pop-ups, now is the time to clean up your act.

If that wasn’t enough, a separate spam update began rolling out mid-June, aimed at cloaking, hidden redirects, expired domains and link spam. So yes, they’re going all-in on weeding out the rot.

In short, the June 2025 update is Google doubling down on genuine quality. If your site is slow, spammy or soulless, expect turbulence. But if you’ve built something fast, helpful and human? This could be your time to shine.

Now’s not the time to panic – it’s the time to optimise. Reach out to the experts at Engage Web today to help get your website Google-ready.

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Lia Bartley

Content Editor at Engage Web

With years of experience in the financial sector, Lia has swapped the world of mis-sold PPI in exchange for life as an eagle-eyed editor at Engage Web, ensuring our wonderful clients have equally wonderful content on their websites.