Google has introduced a new feature within its AI Overviews that enhances a user’s shopping experience by offering detailed product comparisons directly in its AI (artificial intelligence)-generated responses.
When a user makes a product comparison search, such as “clear whey isolate vs whey isolate”, Google will display a short, AI-generated summary outlining the most relevant information.
Clicking the “see full comparison” button will then reveal a detailed breakdown of the features and benefits of each product – ideal for users looking for more in-depth insights.
The full comparison may include price, technical specifications and customer reviews, among others, depending on the nature of the products.
This development aims to provide users with the information they need to make an informed purchase decision, right from the search engine results page.
This new feature to Google’s AI Overviews could have a negative impact on the levels of organic search traffic to e-commerce and product comparison websites, as Google is providing the user with the information they need without visiting an external website.
To increase visibility in Google’s AI-generated product comparisons, e-commerce and product review sites should adapt their strategies to meet with this ever-evolving search landscape.
This involves creating detailed, high-quality product descriptions that cover specifications, features, pros and cons and performance details.
Adhering to Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness) guidelines is equally as important. This means showing that you’re an expert in your field or product niche.
This can be done by including author bios that highlight their credentials, obtaining backlinks from trusted sources and sharing honest, unbiased reviews from users.
These steps can help meet Google’s expectations of content, which can help enhance the likelihood of your site appearing in AI-generated search results.
Need help optimising your website for AI? Reach out to the team of experts at Engage Web today.
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