Google has announced that they are now able to translate their search engine results page (SERPS) into eight additional languages.
Among the languages already being translated in Google’s search results include English, German, Spanish and Portuguese.
Available on both mobile and desktop, this search functionality automatically translates the page title and meta description shown on the SERPS into the local language of the searcher.
A clear and descriptive meta description can encourage a user to click through to your site over your competitors. When the information is translated into the searcher’s native language, their decision-making is made easier.
Google search users who speak the following languages will benefit from this update:
- Arabic
- Gujarati
- Korean
- Persian
- Thai
- Turkish
- Urdu
- Vietnamese
If a searcher clicks on a translated result in Google’s results page, the loading web page will also be translated. This feature is optional, and users are able to toggle between the translated and original language of the site.
This updated search feature is great news for website owners and online marketers alike, as these automatic translations broaden the potential reach of a site to a wider audience.
The more languages your content can be translated to, the more opportunity you have to attract visitors to your site. Having your website made available in a further 20 languages massively increase your global accessibility.
Google has confirmed that opening a translated result is no different than opening the result in its original language. The only difference is that the content on the page is translated. Embedded images, JavaScript and other page features should load as expected.
Need help putting your website in front of a global audience? Contact the friendly team at Engage Web for help today.
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