Google has recently begun its rollout in testing a video asset option when composing an ad – hinting at a shift towards more opportunities to video integration when it comes to your advertising strategy.
But what does this mean for you?
This update highlights Google’s plans to enhance the role video content will play in search, allowing for a wider variety of content for you to include in your campaigns.
Although video content has previously been part of the shared library, its availability directly in the assets section will make it much easier to use, as well as providing an opportunity for more experimentation. This could also be beneficial to those sites who are experiencing struggles with click-through rates.
Once you click on the video option, you will see a familiar screen that allows you to upload the video for your ad, creating a more streamlined process for this.
However, this is not widespread yet, with Google stating that this is a small pilot project for select customers that feature advertiser-provided video assets on search ads.
This is all the information that Google has put out there for now, but all advertisers should keep a close eye out for the development of this update, as well as any new features that could be released to accompany this update.
It will be a good idea to plan ahead for this and consider how you could utilise it to your advantage.
If you need any help with advertising your website, get in touch with the friendly team at Engage Web today.
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