An About Us page is a staple of any good website.
It gives you the opportunity to explain your backstory to your audience, stating how your company started, the journey you’ve been on and what you’re working on currently.
It can create a personal approach with your visitors, informing them of the type of business they’re dealing with, if they were to go ahead and invest in one of your products or service.
Why About Us pages are so important
The fact that you can create a personal approach allows you to design a positive customer relationship, which could lead to greater sense of loyalty between you and your customer. The use of storytelling while highlighting the history and journey of your company can display expertise, encouraging visitors to trust your brand.
What should be included in a good About Us page?
When explaining your journey, you can provide details as to why you started, and how you’ve got to the point you are at currently. This can be ongoing and subject to change, as your company evolves and grows with you.
Include your mission statement and values. This will highlight what you stand for and what your visitors can expect from you. Humanise your company with information on team members – whether this is through individual team photos or simply just an image of your whole team. Having this included will create a more personal feel, putting visitors at ease.
Include a call to action
It’s all well and good including the points above, but ultimately, you want everyone who visits this page to give you some sort of conversion. Therefore, a call to action, such as a link to your contact form or to purchase a product or service, will encourage them to provide just that.
If you need help with your website’s content, get in touch with our team at Engage Web today.
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