A great email campaign can go a long way in terms of engagement.
Having a list of contacts that you can build on and nurture is a surefire way to cultivate your growing audience, and never has this been more apt than with targeted emails based on page views.
By pinning down the activities of your customer base, you can ensure they are receiving content they are actually invested in. The benefits of this are bountiful for both parties – your emails will see more engagement, your click through and conversion rates will be higher, and your audience will be exposed to campaigns that are relevant and of interest to them. It’s a win-win!
So, what do we mean by targeted emails based on page views?
Well, there are many platforms that will enable you to send these targeted messages, such as ActiveCampaign and HubSpot, each with their own step-by-step guides on how you can achieve this effective form of marketing.
No matter which platform you use, you’ll need to make sure you have the appropriate tracking set up, so you can monitor your customers’ activities on your site. This way, you can measure where individuals are spending their time, and what type of content appeals to them most.
If a particular customer has viewed a specific page, this would indicate that they are interested in the contents. So, depending on what type of email you are sending, you’ll be able to tailor it to suit their motives – for example, if you’re selling a specific type of product, you could target those potential customers who have expressed an interest in the same category. Or, perhaps you’ve written a great blog post that you want to share with certain members of your audience. This particular message will then be automatically tailored to those who have read your articles on similar subjects – so you’ll know before the email has even sent that it’s likely to appeal to them.
By setting up an automated workflow, certain customer activities will trigger automatic emails based on their viewing habits. This way, you’ll be hitting the right target with your emails each time, and are more likely to achieve successful interactions with your customers, as they’ll come to recognise your content as consistently relevant and helpful to them.
If you need help setting up a great email campaign, or are interested in learning more about our digital marketing services, why not get in touch with our team at Engage Web today?
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