Engage Web Mark Black, Author at Engage Web

Tripping the transparency scales with Google

Posted on June 26, 2015

Google generally gets a bad rep for censorship imposed on its sites. However, the question we need to ask is whether the search company is to blame.

In order for the internet giant to operate in a given country, it must (more…)

Posted by Mark Black

Facebook: the giant just got a little bigger

Posted on June 25, 2015

On Monday it was reported that social network Facebook had moved up the list of the world’s highest value companies.

This was according to its stock market worth, with it now in the top (more…)

Posted by Mark Black

Google Doodle marks Summer Solstice

Posted on June 24, 2015

Search firm Google recently uploaded one of its renowned Doodles to celebrate the longest day of the year.

For those unfamiliar, A Google Doodle is when the company changes the (more…)

Posted by Mark Black

Why is online marketing like going to the gym?

Posted on June 22, 2015

I know that it may seem strange to describe internet marketing as like a work out session, but humour me.

When you embark on an online marketing programme, you will want (more…)

Posted by Mark Black

The digital world of tomorrow

Posted on June 17, 2015

The annual online marketing conference SAScon rolled round once more with much anticipation. It’s nice to go and expand, validate and debate learning and best practice with other industry-leading experts.

The 2015 instalment promised to be no different, with a host of keynote speakers and interesting, thought-provoking debates.

Social and wearables

The discussion about social media, as always, is one that is well received. This year it included (more…)

Posted by Mark Black

Link analysis software – help or hindrance?

Posted on November 5, 2013

After Google’s recent updates on backlinking, we are all left wondering whether the backlinks that once benefited us are now doing us harm.

Google has released updates, and will no doubt carry out further tinkering that shifts the online marketing landscape, some of the most impactful being Penguin and Panda, and the latest being Hummingbird. The parts of those algorithm changes relating to backlinks have created a whole new industry around their analysis, as well as the software you can (more…)

Posted by Mark Black

UK’s demand for mobile websites reaches all-time high, says OFCOM

Posted on August 6, 2013

This month saw OFCOM publish its tenth annual Communications Market Report, which is a statistical analysis of the communications sectors covering everything from TV usage, to internet and web-based application and device ownership.

Taking a good look at the statistics will help formulate important questions for (more…)

Posted by Mark Black
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