Phill Kimpton

When Phill Kimpton approached us, he had a clear dream in his mind: to design a site that would position him as a reliable, professional authority in the arena of online Forex trading.

As a trading coach, his web presence needed to be exactly the right mix of trust, readability and commercial appeal, without pummelling users with technical jargon or dazzling, unnecessary fluff.

We began with a complete branding makeover. The logo and colour scheme were altered to reflect a superior yet approachable appearance. The new visual identity gave us a great platform on which to build a user experience consistent with Phill’s brand: uncompromising, focused and confident.

From there, we designed and developed a fully responsive website, with a streamlined layout tailored for conversions. The home page was built to be able to immediately inform visitors on who Phill is, what he does and how he is different in his approach. Navigation was made deliberately straightforward, with an easy-to-follow user flow from first-time visitor to enquiry.

Some of the key features were; a clean hero section that had a clear value proposition and call to action; bespoke service pages outlining Phill’s trading approach and coaching availability; client feedback to create social proof and trust; enquiry form embedded to generate high-quality leads; and a fast, lightweight build that scores on mobile and search performance

Language and tone were specifically handled with care. Buzzwords and industry slang were eschewed and replaced with straightforward messaging in keeping with Phill’s no-nonsense approach to teaching. Copy was written to render Forex accessible without simplification or exaggeration.

The result is a clean, modern site that gives Phill the professional platform he needed to establish his coaching business. Early feedback has been overwhelmingly good, with Phill already seeing greater interaction and inquiries since launch.

This project showcases the power of simplicity and careful design – delivering not only a stunning-looking site, but an instrument that serves the business behind it.