Twitter records broken as Brazil beaten

Posted on July 9, 2014

 

The World Cup semi-final that saw host nation Brazil receive a 7-1 thrashing from Germany in Belo Horizonte also saw a series of records broken both on the field and on the internet.

A result that sent shockwaves through the world of football also sent social site Twitter into overload, with the network confirming that the semi-final became the most talked-about sporting event in history. More than 35 million tweets hit newsfeeds worldwide during the course of the game, overtaking the previous record of just under 25 million from the 2014 Super Bowl.

Another record that fell by the wayside is the number of tweets-per-minute (TPM), which peaked at 580,166 as Germany’s Sami Khedira nailed the team’s fifth goal, making it 5-0. This is a rise of more than 80,000 from the 497,425 at the time the score was 3-0 just four minutes earlier.

These records show that the social platform has continued to grow since 2012, when Usain Bolt’s Olympic gold winning 200m sprint peaked at 80,000 TPM. Other non-sporting events, such as Beyoncé’s 2013 Super Bowl half-time show, peaked at 268,000 TPM.

The TPM record had previously been broken at this global football spectacle when Brazil beat Chile on penalties in the second round, which saw 388,985 TPM, breaking the record held by Miley Cyrus and her VMA awards performance, which hit 360,000 TPM.

The social site is locked in a battle with fierce rival Facebook to discover the most popular platform in the second screen arena, which sees television shows watched while people simultaneously discuss them on social platforms.

Alan Littler

Account Executive at Engage Web
Drawing from a broad pool of experience that ranges from university studies in English Language to his work as a medical receptionist in a busy GP practice, Alan fits right at home as Engage Web’s Account Executive.

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1 Comment »

  1. […] The football equivalent of the tournament was held in Brazil in the summer of 2014, and a surprising 7-1 semi-final victory for Germany over the hosts saw Twitter records smashed. […]

    Pingback by Rugby World Cup sends social media into meltdown — September 23, 2015 @ 12:27 pm

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