Google expert defends AI’s influence on search

October 2, 2025 No Comments

Liz Reid, Google’s Head of Search, recently argued in an interview that artificial intelligence (AI) is becoming a bigger part of search, but it’s not

Study shows Google firmly dominant over ChatGPT in search

October 1, 2025 No Comments

In the ever-evolving world of search, a new report reminds SEO (search engine optimisation) professionals that Google is still the undisputed king.

How to track AI traffic in Google Analytics 4

September 29, 2025 No Comments

The days of relying solely on Google as a source of information are coming to an end. Previously, users would type their search query into

What does Google’s latest spam update mean for your business?

September 26, 2025 No Comments

Google has finally wrapped up its August 2025 spam update, which quietly began back on August 26 and kept SEO (search engine optimisation) professionals guessing

Google Business Profile Q&A API set to be discontinued

September 25, 2025 No Comments

If you use Google’s Business Profile (GBP) Q&A API to manage customer questions, we’re afraid it’s time to

Google begins testing AI mode in product summaries

September 24, 2025 No Comments

In a recent update to its AI Mode feature, Google has been testing AI-generated summaries for

Google removes widely used search results feature

September 23, 2025 No Comments

In a shake-up that’s ruffling the feathers of the SEO (search engine optimisation) community, Google has officially removed support for the “num=100” URL parameter, which

New Google Search Console AI filter confirmed as just a rumour

September 22, 2025 No Comments

There’s been a lot of chatter lately about Google Search Console supposedly introducing a new “AI Overview” filter in its Search Performance report. If this

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