Google has introduced a new feature within Google Search Console called platform properties.
Google Search Console is a free tool that helps businesses understand how their content performs in Google Search. Until now, the platform has mainly focused on website performance, showing how often a website appears in search results, which search terms it ranks for and how many people click through to visit the site.
This new property type helps website owners, marketers and content creators understand how their social media and video posts published on platforms such as YouTube, Instagram and TikTok are performing in Google Search.
With this new feature, users can see how often their content appears in search results and how many people click on it. This gives businesses a clearer picture of how people are finding their content across different platforms.
It can also help them understand whether their social and video content is supporting their wider online marketing strategy.
What does this update mean?
Popular platforms such as Facebook, Instagram and YouTube already provide users with their own performance reports; however, these focus on activity within the platform itself.
This new feature in Google Search Console shows how these social posts and videos are being found through Google.
Users can see how often their content appears and how many people click on it. This information can provide useful insights for future marketing strategies.
For example, you may find that a YouTube video is appearing for an important search term. You could then use this information to create more videos on the same or a related topic. These insights may also help with ideas for new website pages, blog posts and social media content.
The feature is being introduced gradually, so it may not be available in every Search Console account yet.
Need help understanding your Google Search Console data? Contact the team at Engage Web today. Our digital marketing team can explain the figures and turn them into clear actions for your business.
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