Is your content lacking in energy?

Posted on July 6, 2010


Compelling content is needed for SEO, in order to attract readers and increase traffic and links, but what if the writing becomes dreary over time and lacks ‘oomph’? This common problem occurs when blog writers experience the mind numbing condition known as ‘burnout’ and usually means that a break is required, in order to refresh tired brain cells. At times like this, if companies have been using members of their staff to write content, they might consider using a professional SEO copywriter or agency to inject some much-needed sparkle into the system.

When professionals encounter the same problem they know that the best remedy is to go out into the world and recharge, as the random happenings of everyday life can trigger ideas and bring novelty back into their writing. Repetitive, weary content is not attractive for readers, who generally prefer to be stimulated, entertained, or occasionally even provoked.

The warning about “all work and no play” is just as valid for SEO copywriters as it is for any other professional, and if a short holiday is not possible, maybe a lunch break spent somewhere unusual, such as the local art gallery, or an evening stroll around an unfamiliar part of town (unless, of course, it is unfamiliar for reasons involving personal safety – although that could make for a gripping story as well) might stimulate sleepy corners of the brain. Experienced writers know how to perk up their writing skills, and this is one of the reasons why outsourcing content can be so beneficial for SEO.

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