Local SEO
What is the Google Map Pack?
When you search Google for a local business, such as “plumber near me”, “best café in Chester” or “garden centre Wirral”, you will often see a map at the top
July 7, 2026
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International SEO services
Want your business to be found by customers in other countries?
International search engine optimisation (SEO) helps your website appear in the search results when potential customers overseas search for the products or services you offer.
Whether you want to target specific countries with location-focused content or reach customers searching in different languages, international SEO can help put your website in front of the right people, wherever they are in the world.
At Engage Web, we have a track record of helping businesses improve their visibility in international search results. In 2025 alone, one of our clients received visits from 566,673 users outside of the UK.
If you want to improve the visibility of your business in international search results, attract visitors from across the world and generate enquiries from the markets you want to reach, read on.
What is international SEO?
International SEO is the process of improving your website so that search engines such as Google can understand which countries and languages your content is intended for.
International SEO isn’t just about translating your website. Users in other countries often search in different ways, even when they’re looking for the same product or service.
For example, a business selling ‘trainers’ in the UK may need to target ‘sneakers’ in the US. The product is the same, but the search terms are different.
Search intent, phrasing and cultural expectations can change from one market to another. International SEO helps to identify these differences so that your website targets the right terms in each country. It also helps Google understand where your business wants to be visible, which language versions of your pages should appear in the search results and which users those pages are most relevant to.
What does international SEO involve?
International SEO starts by looking at where your business wants to grow.
Users in different countries can have different search habits and your business can have different competitors. Because of this, each market needs to be looked at separately.
This can include researching the keywords that people are using in each county, checking which languages your website should target and making sure that your website is structured correctly for international search.
For example, if you want to target Canada, you may need to consider both English and French search terms, depending on the areas and customers that you want to reach.
As part of our international SEO service, we also look at your online competitors in each market, so your strategy is based on what you need to compete with in those countries.
The goal of international SEO is to help your website appear in the right search results, in the right countries, in the right languages and for the right users.
Benefits of international SEO
International SEO can help your business:
Attract more website visitors from other countries
Generate more enquiries from international customers
Improve visibility in overseas search results
Reach customers who search in different languages
Build brand awareness outside your current market
Compete more effectively with businesses in other countries
Create more opportunities for international sales and growth
Ready to grow your international visibility?
Want more customers from overseas to find your business online?
At Engage Web, we can help improve your international SEO, increase the visibility of your website in the countries that you want to target and help turn global searches into enquiries.
Get in touch with the team to find out more.
Results we've achieved
Take a look at how we’ve helped businesses like yours to grow
Burleydam Garden Centre
471% Traffic increase + £1.2M Website revenue in first 12 months
Oil Store
1,893% Increase In Website Search Traffic + 40% Increase In Turnover
Home Style Carpets
2,664% Increase In Organic Website Visitors + 25% Increase In Turnover
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