Featured snippets are being revamped in Google’s search results as part of a test that will give users more useful information when searching.
Featured snippets are normally shown as the top of search results, and are something you have probably seen when searching in Google. The search engine uses them to show users content it thinks answers the searcher’s query. Normally, this will be a blog article that has been written that gives you the details you are looking for.
Here is an example of a featured snippet for one of our SEO clients:
The two new featured snippets being tested in Google search results are called ‘From the web’ and ‘Other sites say’. These give users useful information about what they are searching.
The ‘From the web’ feature pulls through around three different brief excerpts from two or three different websites to give users more information. The feature also links to the sources of these websites so that searchers can easily click through to them and read more about the topic.
The ‘Other sites say’ feature is shown under the original featured snippet format and lists around three websites that will also give you more information about the topic you are searching for.
With these new features being tested by Google, we may come to see them across the whole of Google search, which will give more ways for websites to be shown in front of their target audience.
Writing content that is useful, relevant, and up to date for your target audience is key. At Engage Web, we provide content writing for business who want to improve their performance in search results, and have written over 200,000 blogs for our clients since we started in 2009. To find out more, get in touch with our friendly team and discuss how we can help your business grow online.
- Google Analytics 4 – is it really that bad? - May 26, 2022
- How important are ‘near me’ searches for your business? - May 23, 2022
- New Google tool helps users wipe personal information from search results - May 19, 2022